What Is a Meme? (2.0)

December 6, 2010 |  by

Let’s try this again..

Memes are social forces. Memes are the power of groups, from the boardroom to the locker room – anywhere people are gathered. But it’s more than just the combined power of the people in the group – it’s the nature of the group itself. Sometimes we call it the herd, mass mind or groupthink. Or corporate culture. On a larger scale, it includes communities, countries, even the entire planet – there are global memes like capitalism, socialism and certain religions. Memes have clear characteristics, they have agendas and most importantly – they have a life of their own, independent of you and me. You may leave your job, but the meme of the workplace remains.

Memes are notorious for influencing our actions, feelings and beliefs.

So to define:

meme: the characteristics, influence and agenda of a group, independent of its members

Does this make sense?


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