Is It Me—Or Is It the Meme?

December 13, 2010 |  by

Sure, mapping the landscape of memes is important. It gives us perspective.

But there’s something bigger and more important: Know thyself. And know thy brother (or thy sister). In other words, when you can walk into a place, observe how everyone’s acting, and say: “That’s the meme.”

Then you know what is. And what isn’t.

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