Why Memes Are Important

Why Memes Are Important

January 5, 2011 |  by

First, memes pull us into groups. When we’re influenced by a meme, we act like others in the meme. That may be fine sometimes, but you probably want more than to be a part of different groups. If what you want is to be yourself – the unique person who is you – you’re going to want to recognize memes, and realize when they’re influencing you.

Second, memes are the backbone of social institutions. Every group has a meme. So if we want to tap a social network, improve our workplace or start a movement in any sphere of society, it’s critical we understand how memes work. This goes for politics, business, education, our relationships and social interactions – it’s all encompassing.

Without seeing memes, we’re walking in the dark.


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