Testing Genius

June 18, 2013 |  by

How fast does your mind make associations? Try this:

cottage Swiss cake

Quick. What word connects them all?

Now try this:

dive light rocket

Well? For the answers, and many more like this, take the Remote Association Test. It was developed in the early 1960s by Sarnoff and Maria Mednick. The idea is simple: creativity is how fast your mind makes associations.

p.s. associating, or connecting, just feels good. Consider the next pairs of words, the first unassociated, the second associated:

sleep mail switch
salt deep foam

Which feels better?

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