Crowd Psychology

Crowd Psychology

The original memologists. From Gustave Le Bon—the “father of groupthink”—to the Social Identity Model.

Psychoanalysis

Psychoanalysis

The search for the self. How Sigmund Freud and Carl Jung gave rise to Edward Bernays and the “manipulation of the masses.”

Evolutionary Biology

Evolutionary Biology

From gene to meme. How Darwin and the genius of Ronald Fisher led to the birth of the meme in Richard Dawkins’ “The Selfish Gene.”

Neuropsychology

Neuropsychology

Toward a science of memes. From Paul Broca to Hebbian neural networks, the discovery of mirror neurons…and beyond.