agenda

the goal of a group; every group has a goal

alignment

decision-making (or living) that’s beyond the definition of rational or irrational; alignment means acting in integrity with your sense of self

amygdala

the lizard brain, the source of our automatic reactions and triggered responses

buying in

aligning your interests with those of a meme, either consciously or unconsciously

cloud consciousness

the non-local resonance between individuals in a meme

decoy

when a meme attempts to disguise itself as a different meme

filtering

editing our information intake, to better see the big picture

hook

something we want – offered by the meme; the “bait” of the meme

immersion

a deep, often long-term connection with a meme; can cause a blurring of values and motives between the meme and the person (the question: Is it me – or is it the meme?)

imprinting

the strengthening of a thought, belief or emotion (i.e. a neural network), through repeated activation

looping

the cycling of repeated thoughts or emotions within your brain, between you and another person or among a larger group

marker

objects containing remnants (memes) of the past

mass thought-looping

the cycle by which repetitive thoughts gain force and control over groups; the mechanism of memes

mech meme

a supermeme with the agenda of mechanizing/computerizing the world; the mech meme strives for a perfectly ordered, rational, super-intelligent world – without a trace of human emotion

meme

a state of consciousness which aligns our actions, outlook or behavior with that of a certain group

meme dust

fallout from a meme which infuses an individual with the characteristics of that meme (ex. employees of a meme are often coated in meme dust)

meme-mapping

seeing the memes where you work, live and play

mirror neurons

specialized neurons in the brain that pick up on the thoughts, emotions and impulses of others

neural darwinism

neural networks are strengthened or weakened based on an individual’s developmental experience, environment and reward systems. Like fingerprints or the iris, no two people will have the same formation of neural networks

neural networks

groups of neurons in the brain that reflect our thoughts, emotions and desires

omega meme

a supermeme pulling humanity toward the future and progress

pairing

the linking of minds that happens between people in close relationship

pull

the (usually unconscious) influence of a meme upon you or me

resonance

the essential principle of how memes work; an affinity with certain ideas, thoughts or emotions that binds individuals or groups together

remnant

the “leftover” feeling from a meme of the past

shadowing

the hidden influence of a meme upon a person, group or other meme (see “Shadowing the Beatles“)

stream

the evolution of a meme through time

supermeme

a dominant meme within a culture

thought-looping

the cycle by which repetitive thoughts gain force – and control over us

token

an obvious attempt by a meme to ingratiate itself with you

trigger

anything that activates a neural network

vision

the power of knowing at a glance, the ability to see the big picture in an instant (see Malcolm Gladwell’s Blink)

zeitgeist

“the spirit of the age;” the intellectual fashion or dominant school of thought that typifies the culture of a particular period in time

zombies

the unconscious servants of a meme