What Is a Meme?

What Is a Meme?

Memes are the DNA of society. From Internet trends to mass advertising to political parties, they shape the world we live in. A meme is the culture of a group – its values, influence and agenda. It’s the “mood” of our workplaces, our social and spiritual communities, our media outlets…

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Why Memes Are Important

Why Memes Are Important

First, memes pull us into groups. When we’re influenced by a meme, we act like others in the meme. That may be fine sometimes, but you probably want more than to be a part of different groups. If what you want is to be yourself – the unique person who…

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What Are Examples of Memes?

What Are Examples of Memes?

Every group has a meme. There are millions of memes in the world. Each meme has a unique feel: its own characteristics, influence and agenda.

Memes can be grouped in categories. But no meme is an island. Memes overlap categories and influence each other all the time. For example, the meme…

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How Memes Work

How Memes Work

The next time you walk into a store, notice how you feel. Do you feel different – or at least different from the last store you entered? The feeling of the store is the meme. Maybe it’s upbeat and youthful, high fashion or hip, or maybe it oozes of wealth….

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Agendas and Influence

Agendas and Influence

Coming soon..